Brief & response
Invitation design for a high level client event being held at the RHS Chelsea Flower Show. These needed to work as a set of 3 for each of the different events being held.
I wanted to use the idea of the Chelsea Flower Show displaying plants so decided to showcase flowers in my design. I selected close-up & very detailed flower images filling the space with them. Keeping a plain background & minimum text drew even more attention to the natural beauty & detail of the plants putting them on display.
I wanted to use the idea of the Chelsea Flower Show displaying plants so decided to showcase flowers in my design. I selected close-up & very detailed flower images filling the space with them. Keeping a plain background & minimum text drew even more attention to the natural beauty & detail of the plants putting them on display.
Then by creating a semi-transparent sleeve for the invites, I used another flower image so that when overlapped with the invite inside, they created a hybrid plant. These work together to draw out detail & even make new ones. This also helped to achieve a delicate feel to the invite which was inspired by the delicacy of the plants.
For the main invitations, I selected a textured stock with a similar embossed pattern of the veins on the flower's petals. This drew even more detail out & also gave an ideal texture for the recipient.
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/a12aacdb-a245-491e-b098-11ebb30218f1_rw_1920.jpg?h=3afb6f48b60144112f3a91933c22d718)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/d58c2080-628e-4e4a-b285-2aab6e6633c9_rw_1920.jpg?h=87fa738d75e0c2f03c6b8be831e7d77f)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/26ae9a8a-6944-442a-8a7c-aead39c469b3_rw_1920.jpg?h=d2f409aed7a51670773e1a5093c244e1)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/45e7ce51-4fa0-4375-a43f-3696a70650b5_rw_1920.jpg?h=01ab1faf1eb983cc9c470305ae2b1afc)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/2f8ccffc-42ac-4bac-ac8a-40899e9e1d85_rw_1920.jpg?h=24129ec59d6b3c9d1a1585f25ac535c5)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/3a4e7cf1-7f41-47b0-8052-24e09294e033_rw_1920.jpg?h=46eb3a310a07c01dc246ed8158d6bb12)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/c01f15de-4b84-4939-bd36-394461a359cc_rw_1920.jpg?h=f9fb97a140002a81f1b8852790e78d42)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/9a7ea8b9-5d7c-4c6d-a59f-6041fb4382a9_rw_1920.jpg?h=90bba974f9153563e985b011a000b911)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/635f48dd-c052-4f21-869f-35b550594037_rw_1920.jpg?h=fe2677c44560bb50dd63264a78d50257)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/eb93ab2b-3968-4546-a1c9-c57198e76b9b_rw_1920.jpg?h=fe9f28d4d5e5bbe9a898135d48bb2085)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/f1853766-ffac-4fd5-b311-0accb08b862a_rw_1920.jpg?h=9980b15a93f47dae35aa185d49263bfa)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/24d0e859-9b4b-439e-a6b0-eaa9c0fb56a1_rw_1920.jpg?h=bfbe40c9834993b0027587616f04b60b)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/37066a12-fde2-461d-9d0b-defb2b2cfe4e_rw_1920.jpg?h=f3d1b5ca385fb8e13a9f4894621ad15c)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/3232e566-9863-441d-9f5e-45f23cb48475_rw_1920.jpg?h=6f71606b36c66814d46ac459688f5bbc)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/26dda14b-1f40-4f0f-9ed0-19a55a0eb833_rw_1920.jpg?h=7ad80295ae76fec139c86f94d21792d8)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/0dc16875-8c93-4e4e-8403-a06f07f23f0f_rw_1920.jpg?h=be72d057b7adf597c2e7688372365fa4)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/ca148bfa-b31c-4a99-a549-bca8b8d32c9d_rw_1920.jpg?h=a451d6a7e5c2e7e9cb8b9983dc8df147)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/cff0340c-fb21-4be9-b4e4-625c08fbcb7e_rw_1920.jpg?h=da776e01d2a19afded9e21e66eb4f3ee)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/947767cb-9a4b-4255-8645-48c23d770fce_rw_1920.jpg?h=780b6f74b272f32277f23d2bbd48cbd0)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/d6afd112-50ae-4e24-9d4b-1eb240a03071_rw_1920.jpg?h=38272fe4312591383f4f9feb28ccad38)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/3214f8d4-0b5d-4827-8c93-8fd848eb98aa_rw_1920.jpg?h=ed51928b8c0a171bbe4d2f4665fd371e)