Brief & response
Invitation design for a high level client event that was being held at the National Portrait Gallery with a private viewing of the exhibition 'Only Human: Martin Parr'.
The design needed to showcase Parr's work that was shown at the exhibition.
In a nod to Parr's photography career, I took inspiration from camera marks and used them to create focus areas.
Along this theme, I created a camera flash inspired pattern and selected an iridescent foil for this so that as the reader moved the invitation it would mimic a camera flash when it goes off.
See work in progress and initial concept boards below.
image credit (front photograph)
Sam Levy Village, Borrowdale, Zimbabwe, 1995 © Martin Parr / Magnum Photos / Rocket Gallery