Brief & response
Invitation design for a high level client event being held at the National Portrait Gallery where guests would attend a private viewing of the exhibition 'Cindy Sherman'. The design must showcase Sherman's work being displayed at the exhibition.
Taking inspiration from Sherman's work I designed the invite to be a miniature magazine. The 'Cover Girl (Vogue)' photo was not allowed to be cropped to each individual cover & had to remain as one whole image. To get around this I created the magazine on one sheet, positioned folds over the image & cut across the paper's centre. This format allowed the page to be folded down into a magazine & also be pulled out by the recipient to stand up on their desk.
To keep the photographs in focus I used a mostly black & white colour palette for a complementary look with the artist's photographs. Alongside this, used a 70's inspired colour palette & pattern on a small area to contrast & make the 'Untitled Film Still #21' image stand out on the spread while tying in with it's 1978 creation date.
Selected a stock with a smooth glossy feel to mimic the pages of a magazine (G.F Smith, Heaven 42 Soft Matt, 135gsm).
image credits (used on cover & inner spreads)
Cover Girl (Vogue), 1975/2011, Private Collection, Paris. Courtesy of the artist and Metro Pictures, New York
Cindy Sherman Untitled Film Still #21, 1978 Courtesy of the artist and Metro Pictures, New York
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/2ebf75f0-c903-489e-a7f0-ba922b3644ed_rw_1920.jpg?h=791ba3e0b0c8cd1e0f89bf6ed631d6f7)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/4453b340-1138-41b1-8627-d38545c95913_rw_1920.jpg?h=229d5ce7efe77193602a40b5e4172f41)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/d4456e7f-1fa0-4705-b2a3-6d37cfb3deee_rw_1920.jpg?h=1e4af43182c8201292c3841783473790)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/85f7eb99-f889-4d32-aa7b-c38d6efd3a13_rw_1920.jpg?h=9a76810b56a986d0a903fd70b4adc81e)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/0b22c3ea-35ad-46f6-a3a9-48a08f2d8988_rw_1920.jpg?h=a610fd7d17318cd8e6210ec90e069fd1)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/87ef5e16-fec6-42b6-8a6f-58e12a8041d1_rw_1920.jpg?h=18d6081f203332b2e5511b014ea480e2)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/cefd5a58-4202-486f-ad43-8a604a014e15_rw_1920.jpg?h=e36c709ae783a461e2fc973c01f092eb)
![](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/bb2b4437-7f87-44b1-a397-36a3cc1b19d7_rw_1920.jpg?h=6d53708e631fadc573fa401a81a94e04)
![Initial concept board shared with the client - page 1](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/438a4172-6982-49bc-96a9-3d8ccc781b17_rw_1920.jpg?h=22466ebbc7f6b39404b66819bff4fb94)
Initial concept board shared with the client - page 1
![Initial concept board shared with the client - page 2](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/152026b8-97d1-466b-9052-c33d535bf913_rw_1920.jpg?h=ea2f067657bb27052835809fa10c6df9)
Initial concept board shared with the client - page 2
![Initial concept board shared with the client - page 3](https://cdn.myportfolio.com/34f3ed3e-147a-41b1-b9bd-3a3088258096/4b9a44f5-8d5b-4570-b1b0-e0cab7230b62_rw_1920.jpg?h=4991916fdd1ce909e99f12374374ba6e)