Brief & response
A Ravensbourne brief to rebrand The Co-operative.

Logos for the rebrand were inspired by paper chains and puzzle pieces to show community and togetherness which is at the heart of the company.
These then had a facial feature, differing across the sub - brands, to bring more personality to the brand and feel more approachable. Each feature related to the sub brand’s sector giving it an individual look to align with how the Co-op is run by individual members and not big investors. As a collective, these then aligned with the company’s catchphrase ‘good for everyone’. A colour for each sector was chosen to add to the individuality of the logos.

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