Brief & response
Identity & packaging installation for Jack Morton reception area.
The Winter Shop was a pop-up store selling novelty & ironic winter themed products.

The identity is very minimalistic and bare using lots of white space to give a cold, wintry feel to reflect the winter season theme of the shop. This also made the product name prominent helping deliver the ironic & witty message of the shop’s products. 
Created 3 patterns as part of the identity, each designed to reflect patterns you'd find/associate with winter; snow, rain & tyre tracks. Also selected a wintry colour palette for the brand.

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